Current Positions
Mr. Kla Tangsuwan currently serves as Vice President of the Artificial Intelligence Entrepreneur Association of Thailand (AIEAT) and Chief Executive Officer of Wisesight (Thailand) Co., Ltd.
Vision and Philosophy
Guided by the belief that “the world will become a better place when people understand one another, and data is the key medium that enables such understanding,” Kla Tangsuwan has led Wisesight to become one of Thailand’s leading data analytics companies.
His approach is based on the principle that “Data is King.” Data does not merely create value in an abstract sense; it can also generate measurable commercial value. It therefore serves as a vital foundation for innovation, strategic planning, and effective business decision-making.
The Beginning and Growth of Wisesight
Wisesight was originally established under the name Thoth Media, later became Thoth Zocial, and was rebranded as Wisesight in 2018.
The company subsequently secured more than USD 7 million in Series B funding from major strategic partners, including Krungsri Finnovate and Japan-based TechMatrix. This marked an important milestone in strengthening the company’s capabilities and supporting its future expansion.
The name “Wisesight” represents the company’s ability to provide clients with greater insight and clarity through accurate and reliable data analysis. These insights enable organizations to make more informed decisions and develop more effective business strategies.
Key Innovations
Under Kla Tangsuwan’s leadership, Wisesight has developed a range of data analytics solutions, including four core services:
- ZOCIAL EYE: A platform for monitoring and analyzing data from social media channels.
- WARROOM: A real-time alert and response tool designed to help organizations address questions, issues, and emerging situations.
- RESEARCH: An in-depth data analysis service delivered by professional analysts.
- ENGAGE: A service designed to strengthen understanding and communication between brands and their customers.
Future Goals and Direction
Wisesight aims to expand its services to small and medium-sized enterprises, which form an essential part of Thailand’s economy.
The company also continues to develop new solutions, including the Online PR Score Calculator and Influencer Directory, to help clients improve operational efficiency, optimize resources, and reduce costs.
Role in the Digital Economy
Kla Tangsuwan recognizes that the digital world is constantly and rapidly evolving. He therefore believes that organizations must remain flexible and ready to adapt.
This includes learning from global technology hubs such as Silicon Valley and applying relevant knowledge, practices, and innovations in ways that are appropriate for Thailand’s business and social environment.
Management Philosophy
He places strong emphasis on reliability and trust.
He compares innovation to a football team’s attacking players, who help the organization move forward and achieve new successes. Reliability and trust, however, are like the defenders who protect the organization’s stability and support its long-term success.
Perspective on the Future
Kla Tangsuwan is committed to building data-driven organizations in which decisions and communications are supported by clear, accurate, and meaningful information.
He believes that adaptability and the intelligent use of data are among the most important factors for achieving sustainable success in the digital era.
Kla Tangsuwan
CEO, Wisesight
E-mail: kla@wisesight.com